SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN This campaign is based on a true story which was told by a Bank of Ireland team member during a collaborative workshop with Ringers. The story began in Irish camp where a player got injured on the eve of an international game. This meant players were called in from…
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BRAND IDENTITY | BRAND GUARDIANSHIP
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ADVOCACY PLATFORM | CONSUMER CAMPAIGN | AWARENESS CAMPAIGN Launched the No.1 Most Watched TV series on the RTE Player to help all children communicate with Lámh Launched the Lámh Project helping 1 million people to sign & say “hello” Increased funding by 45% for further Lámh services Affected Irish government policy across three departments Created over €1.5…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Identified a clear market positioning to meet business objectives Launched a campaign that explained a misunderstood product Grew brand awareness to highest recorded levels Increased consideration. Brand-driven enquiry volumes up 30%, Motor enquiries up 20% Listen to the radio below.
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ADVOCACY CAMPAIGN | CONSUMER CAMPAIGN Conducted research interviews with children and parents Built an Advocacy Platform to compel government action Created a striking consumer campaign Film was played 6 o’clock National News Total earned media of over €1.1M 100% petition signatures reached within 48 hours
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CORPORATE STRATEGY | NORTH STAR | SHARED LANGUAGE | BRAND IDENTITY | WEB DESIGN | BRAND GUARDIANSHIP | FILM Identified an ownable Brand Space through research Built a unique international Brand Name and Identity Created the distinctive “More Human Please” Brand Platform Achieved consistent growth for 12 consecutive quarters Activated in three markets, London,…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN | PRODUCT DEVELOPMENT Conducted in-depth research into women’s golf Developed a strategic approach to comms platform & activations Aligned sponsorship with existing properties and business objectives Created the comms campaign After 10 year absence, attendance was 24,000 – 25% over target 2023 attendance of 30,000
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BRAND NAMING | DESIGN SYSTEM | CUSTOMER JOURNEY DESIGN | CONSUMER CAMPAIGN Created a Brand platform for Ireland’s first shift work app Built a screen-first design system and brand identity Designed customer features and optimised the CX and UX Created launch campaign that repositioned shift work for workers and employers
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NATIONWIDE BRAND ACTIVATION | BRAND PLATFORM | CONSUMER CAMPAIGN Conducted in-depth research with teenage girls Developed a strategic approach to comms platform & activations Created the campaign for teenage girls with teenage girls Engaged 100% of LSPs and 74% NGBs to create Hermoves initiatives 9 million video views, 100k unique hub visitors 180 schools/30.000 schools engaged…
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2022 SHOWREEL We ran out of coffee filters this week. Hard to believe that we’ve gone through a pack of 100 since we moved into our Wicklow Street offices. But it’s a great excuse to look back on what we’ve created with those 100 pots. And also the perfect opportunity to give a big shout out…
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