BRAND PLATFORM  |  IDENTITY  |  CONSUMER CAMPAIGN

• Created  a unique Brand platform and dynamic identity
• Developed a campaign that repositioned books for a screen first audience
• Increased the commercial value of the sponsorship
• Won the Grand Prix at the 2020 European Sponsorship Awards
• 42% Awareness of under 35’s (NSI)
• 14% Brand Affinity for under 35’s (NSI)
• 77% Perceived An Post to have added value to the sponsorship