NATIONWIDE BRAND ACTIVATION  |  BRAND PLATFORM  |  CONSUMER CAMPAIGN

• Conducted in-depth research with teenage girls
• Developed a strategic approach to comms platform & activations
• Created the campaign for teenage girls with teenage girls
• Engaged 100% of LSPs and 74% NGBs to create Hermoves initiatives
• 9 million video views, 100k unique hub visitors
• 180 schools/30.000 schools engaged
• Re-appointed by Sport Ireland for years 2 and 3 of platform