I’ve been in the advertising industry for 14 years, 12 of them with Rothco | Accenture Interactive. I started in Account Management but when the media landscape began to shift, my passion and understanding of digital propelled me in a new direction.
The bulk of my career has seen me produce digital strategies and creative work that solve proper problems by impacting consumers in meaningful and measurable ways. I’ve been fortunate to work with the most coveted Irish and Global brands, and my work has been recognised and awarded for its effectiveness and creativity both locally and internationally.
Prior to joining Ringers, I headed Rothco | Accenture Interactive’s creative data offering. Equally billed as a business director, strategist and creative thinker, I worked closely with clients and multi- disciplinary agency teams to identify and unlock the potential of data as part of their through the line presence and objectives to create successful brand and campaign strategies & comms.