North Star Archives

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Brand Guardianship, Brand Identity, Corporate Strategy, Film, North Star, Shared Language, Wen Design

CORPORATE STRATEGY | NORTH STAR | SHARED LANGUAGE | BRAND IDENTITY | WEB DESIGN | BRAND GUARDIANSHIP | FILM Identified an ownable Brand Space through research Built a unique international Brand Name and Identity Created the distinctive “More Human Please” Brand Platform Achieved consistent growth for 12 consecutive quarters Activated in three markets, London,…

Auckland Blues

Comms Strategy, High Performance Workshops, North Star, Performance Lexicon, Shared Language

HIGH PERFORMANCE WORKSHOPS | SHARED LANGUAGE | NORTH STAR | PERFORMANCE LEXICON | COMMS STRATEGY Undertook in-depth qualitative research within The Blues team and organisation. Worked with coaches and players to create a Performance North Star Created a Shared Language with the players and coaching team Inspired powerful match day rituals Became the measure for future success on…

Mobility Mojo

Brand Platform, Comms Strategy, Launch Film, North Star, Shared Language

BRAND PLATFORM | SHARED LANGUAGE | NORTH STAR | LAUNCH FILM | COMMS STRATEGY Built a unique Brand Platform Created a Shared Language for the brand Designed Content for international speaking engagements Won 3 x Global accounts won at the NYC Skift Conference