SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN This campaign is based on a true story which was told by a Bank of Ireland team member during a collaborative workshop with Ringers. The story began in Irish camp where a player got injured on the eve of an international game. This meant players were called in from…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Identified a clear market positioning to meet business objectives Launched a campaign that explained a misunderstood product Grew brand awareness to highest recorded levels Increased consideration. Brand-driven enquiry volumes up 30%, Motor enquiries up 20% Listen to the radio below.
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NATIONWIDE BRAND ACTIVATION | BRAND PLATFORM | CONSUMER CAMPAIGN Conducted in-depth research with teenage girls Developed a strategic approach to comms platform & activations Created the campaign for teenage girls with teenage girls Engaged 100% of LSPs and 74% NGBs to create Hermoves initiatives 9 million video views, 100k unique hub visitors 180 schools/30.000 schools engaged…
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BRAND PLATFORM | BRAND FILM | BRAND IDENTITY | BRAND PACKAGING | SOCIAL STRATEGY Identified an ownable Brand Space through research Created a long-term Brand Platform Designed a Brand Identity and full design system Designed Packaging and to resonate with a modern New Zealand audience Created successful marketing campaigns
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Built the “Never Stop Competing’ Sponsorship Platform that united four competing provinces Developed a launch campaign that repositioned competition Inspired the public with stories from sport that resonate in life Raised the banks awareness scores by 13% in the first year 40% Brand positivity attributed to sponsorship 33% More likely…
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BRAND PLATFORM | COMMS STRATEGY | COMMS CAMPAIGN Created a Brand Platform for year round conversation with overseas candidates Generated huge organic awareness internationally on a local budget Transformed brand awareness into a 15% increase in overseas placements 3.6M shares of films from zero media spend Nominated for 3 x 2021 European Sponsorships Award
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BRAND PLATFORM | IDENTITY | CONSUMER CAMPAIGN Created a unique Brand platform and dynamic identity Developed a campaign that repositioned books for a screen first audience Increased the commercial value of the sponsorship Won the Grand Prix at the 2020 European Sponsorship Awards 42% Awareness of under 35’s (NSI) 14% Brand Affinity for under 35’s…
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BRAND PLATFORM | BRAND NAME | BRAND IDENTITY | COMMS STRATEGY | COMMS CAMPAIGN Identified a clear market space through research Created a unique financial brand from the ground up Energised multiple stakeholder groups nationwide Created a launch campaign in the Irish market
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BRAND PLATFORM | SHARED LANGUAGE | NORTH STAR | LAUNCH FILM | COMMS STRATEGY Built a unique Brand Platform Created a Shared Language for the brand Designed Content for international speaking engagements Won 3 x Global accounts won at the NYC Skift Conference
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BRAND PLATFORM | STRATEGIC PLAN | CONSUMER CAMPAIGN Created a unique Brand Platform for the club Developed a 5 year Strategic Plan for the commercial board Sold out stadiums in a tricky part of the season Engaged the global supporter base Raised revenue from Commercial Partnerships by 30% 500% ROI on targeted campaigns +80% Season…
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