SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN This campaign is based on a true story which was told by a Bank of Ireland team member during a collaborative workshop with Ringers. The story began in Irish camp where a player got injured on the eve of an international game. This meant players were called in from…
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ADVOCACY PLATFORM | CONSUMER CAMPAIGN | AWARENESS CAMPAIGN Launched the No.1 Most Watched TV series on the RTE Player to help all children communicate with Lámh Launched the Lámh Project helping 1 million people to sign & say “hello” Increased funding by 45% for further Lámh services Affected Irish government policy across three departments Created over €1.5…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Identified a clear market positioning to meet business objectives Launched a campaign that explained a misunderstood product Grew brand awareness to highest recorded levels Increased consideration. Brand-driven enquiry volumes up 30%, Motor enquiries up 20% Listen to the radio below.
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ADVOCACY CAMPAIGN | CONSUMER CAMPAIGN Conducted research interviews with children and parents Built an Advocacy Platform to compel government action Created a striking consumer campaign Film was played 6 o’clock National News Total earned media of over €1.1M 100% petition signatures reached within 48 hours
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BRAND NAMING | DESIGN SYSTEM | CUSTOMER JOURNEY DESIGN | CONSUMER CAMPAIGN Created a Brand platform for Ireland’s first shift work app Built a screen-first design system and brand identity Designed customer features and optimised the CX and UX Created launch campaign that repositioned shift work for workers and employers
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NATIONWIDE BRAND ACTIVATION | BRAND PLATFORM | CONSUMER CAMPAIGN Conducted in-depth research with teenage girls Developed a strategic approach to comms platform & activations Created the campaign for teenage girls with teenage girls Engaged 100% of LSPs and 74% NGBs to create Hermoves initiatives 9 million video views, 100k unique hub visitors 180 schools/30.000 schools engaged…
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SPONSORSHIP | BRAND PLATFORM | CONSUMER CAMPAIGN Built the “Never Stop Competing’ Sponsorship Platform that united four competing provinces Developed a launch campaign that repositioned competition Inspired the public with stories from sport that resonate in life Raised the banks awareness scores by 13% in the first year 40% Brand positivity attributed to sponsorship 33% More likely…
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BRAND PLATFORM | IDENTITY | CONSUMER CAMPAIGN Created a unique Brand platform and dynamic identity Developed a campaign that repositioned books for a screen first audience Increased the commercial value of the sponsorship Won the Grand Prix at the 2020 European Sponsorship Awards 42% Awareness of under 35’s (NSI) 14% Brand Affinity for under 35’s…
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BRAND PLATFORM | STRATEGIC PLAN | CONSUMER CAMPAIGN Created a unique Brand Platform for the club Developed a 5 year Strategic Plan for the commercial board Sold out stadiums in a tricky part of the season Engaged the global supporter base Raised revenue from Commercial Partnerships by 30% 500% ROI on targeted campaigns +80% Season…
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